Cookie Policy
This Cookie Policy explains how EthiReview.com (“we”, “our”, “us”) uses cookies and similar technologies on our website. It is designed to comply with GDPR/UK-GDPR, the ePrivacy Directive (EU Cookie Law), CCPA/CPRA (including “Do Not Sell or Share”), LGPD, PIPEDA, and other applicable laws and platform standards (Google, Meta, TikTok, YouTube, etc.).
What Are Cookies?
Cookies are small text files stored on your device to make websites work, improve performance, analyze usage, and personalize content. We also use pixels, local storage, and similar identifiers for related purposes.
How We Use Cookies
- Essential (Strictly Necessary): Enable core site functions, security, and network management. These cannot be switched off in our systems.
- Performance & Analytics: Help us measure and improve site performance (e.g., page views, time on page, clicks, scroll depth).
- Functionality: Remember choices (e.g., language, region) to provide enhanced features.
- Advertising & Affiliate: Measure referrals, track conversions, avoid repeat ads, and attribute affiliate commissions.
Legal Basis
- Consent: For non-essential cookies where required by law (e.g., EU/UK, Brazil, Canada). You can withdraw consent at any time.
- Legitimate Interests: For security, fraud prevention, and essential operations.
Manage Your Preferences
You can manage or withdraw your cookie choices at any time using our preferences tool:
Your browser may also allow you to block or delete cookies via settings. Doing so may impact site functionality.
Signals & Opt-Out
- Global Privacy Control (GPC): Where legally required, we honor browser GPC signals as an opt-out of sale/share.
- Interest-Based Ads: You can opt out via platform tools (Google Ad Settings, Meta Ad Preferences) and industry pages (DAA, EDAA, NAI) where available.
Cookies We Use (Examples)
The specific cookies in use may change. Your cookie banner lists the current set. Examples:
| Name | Purpose/Category | Provider | Retention |
|---|---|---|---|
| _ga | Analytics (GA4) | Up to 24 months | |
| _gid | Analytics (GA4) | 24 hours | |
| _gat | Throttling (Analytics) | 1 minute | |
| clarity | Session insights/heatmaps | Microsoft Clarity | Up to 12 months |
| aff_id / cb_aff | Affiliate attribution | Affiliate network | Varies by partner |
| cookie_consent | Stores your consent choices | EthiReview | Up to 12 months |
Third-Party Tools & Partners
We may use analytics, measurement, anti-spam/security, email marketing, and affiliate platforms. These vendors act as independent controllers or processors under their policies and agreements with us. See our Privacy Policy for more details.
International Transfers
Your data may be processed in countries outside your residence. Where required, we use safeguards like Standard Contractual Clauses.
Retention
We retain cookie data only as long as necessary for the purposes described or as required by law. Retention periods vary by cookie and provider.
Your Rights
Depending on your location, you may have rights to access, delete, correct, restrict, object to processing, withdraw consent, and data portability. For California residents, you may also opt out of “sale” or “sharing” via the link above.
Updates
We may update this Cookie Policy to reflect legal, technical, or operational changes. The Effective Date will be revised, and material changes will be communicated where required.
Contact
We aim to respond to verified requests within legally required timelines.